Consumer behaviour in relation to health care products: Case study: MHRA campaign bolsters awareness of #FakeMeds …

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The campaign incorporated several key messages: that more than half of all medicines and medical devices bought online are counterfeit or falsified; that there is a health risk in buying such products; that consumers should visit the FakeMeds website for guidance; that they should look for the MHRA-approved Distance Selling logo on medicine webpages, as well as the CE mark on medical devices; and that they should report fake products and their retailers online via the MHRA’s Yellow Card scheme .

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